The column “SOS – Stories of Ordinary Sustainability” continues in Beauty Horizons 4/2023, curated by Etichub.
The shift towards sustainable beauty has opened new pathways but has also led to ambiguous language use in cosmetics. How can we promote informed, conscious choices and eliminate the misunderstandings that may hinder the journey toward sustainability? Through a glossary of clear and defined terms—a truly valuable tool that cuts through the haze of uncertain interpretations.
With this column, Etichub aims to navigate the maze of cosmetic terminology and find solutions to embrace a new level of awareness.
Here’s a small preview of the contribution