The “SOS – Storie di Ordinaria Sostenibilità” Column by Etichub Continues in the First Issue of Beauty Horizons 2023

In this feature, we aim to debunk myths and address the role of synthetic ingredients in sustainable cosmetics. The evaluation of a cosmetic ingredient should be conducted thoughtfully, whether it is synthetic or natural, to create a truly sustainable product.

For instance, geographical origin, cultivation or production methods, and treatment processes are critical factors to consider carefully.
With this column, Etichub seeks to emphasize the need for new formulation balances that stem from a deep understanding of raw materials and ecodesign strategies.

Here’s a sneak peek of the contribution

SOS – Beauty Horizon 1/2023