With the increasing demand for anti-aging products, it is essential to adapt testing methods to the latest scientific discoveries and the evolving needs of consumers. Our laboratories propose an innovative approach that embraces the new philosophy of well-aging, pro-aging, and longevity, moving beyond the traditional concept of anti-aging. It is no longer about fighting aging, but promoting healthy and natural aging.
In this context, Etichub customizes each test based on the new product claims, its composition, and the specific characteristics of the target audience, considering not only age but also the individual needs of the skin. This enables us to develop comprehensive and integrated tests that provide essential answers for more effective and targeted product communication.
Our testing approach is not just a technical step, but a crucial element in enhancing the finished cosmetic and optimizing its development cycle.
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