Performance, Quality, and Safety Testing for Unbeatable Results
Long-lasting cosmetics have become essential allies in daily routines, as consumers increasingly seek intense color and endurance that lasts all day. With the evolution of formulations, the need for new testing protocols and efficacy evaluations to verify product claims has only grown.
What Challenges Lie Ahead for Long-Lasting Claims?
Long-lasting claims are typically assessed using instrumental methods. Colorimetric evaluations define the color quality, intensity, and longevity over time. This type of testing provides objective, numerical results and is conducted on standardized areas, such as the forearm’s inner surface, or directly on the intended application site to assess color endurance after a set period. However, such an approach doesn’t always reflect real-world usage conditions.
At Etichub, we’ve developed a new subjective assessment test—a comprehensive three-part questionnaire to deeply analyze a cosmetic’s long-lasting performance.
Key Components of the Etichub Long-Lasting Cosmetic Test
Panel Selection
Selecting the right volunteers is essential for an effective long-lasting test. We ensure a targeted panel to test the product on the audience that matters most to the client.
Perceived Efficacy
By measuring subjective experiences through customized questions, we assess color retention, coverage, and wear resistance, providing a complete analysis of the product’s perceived efficacy.
Lifestyle and Long-Lasting Efficacy
Daily routines pose various challenges to product durability. Through our questionnaire, we analyze lifestyle factors that may impact a product’s long-lasting efficacy, offering tailored feedback to enhance cosmetic product communication.
For more information and a personalized quote, reach out to info@etichub.it.