In our contribution on Beauty Horizon, we address the topic of sustainability in packaging, a fundamental aspect in the fight against pollution and climate change. In Europe, packaging waste management is becoming increasingly crucial, with the European Union committing to progressively reduce waste production and promote more sustainable solutions. The new Packaging and Packaging Waste Regulation (PPWR) is an important step forward in reducing the environmental impact of packaging and encouraging the circular economy.
In our article, we explore how ecological packaging design, the use of renewable materials, and recycling are key strategies for improving efficiency and reducing waste. Additionally, we analyze an innovative approach: the waste no waste packaging, which exploits waste materials from the agri-food industry to create more sustainable packaging, combining the principles of reduction, reuse and recycling.