New year, same column: our journey on Beauty Horizon continues and this time we have analyzed how 2024 marked a turning point for the Italian cosmetics sector in terms of sustainability.
Italian companies are increasingly committed to researching innovative solutions to reduce environmental impact, with the goal of adopting ever more sustainable practices that are respectful of our planet. At the same time, social well-being is being increasingly valued, making sustainability a fundamental element not only for the industry but also for consumers.
The future is clear: sustainability is no longer an optional choice but the key to growth. The challenge for 2025 is to integrate even more sustainable practices in every stage of production, from packaging to the selection of raw materials, passing through transparency towards the consumer.