Packaging & Sustainability
Packaging plays a fundamental role in the cosmetics industry as it can determine the success or failure of a product. It is now undeniable that packaging must not only be functional and practical but must also have a strong visual impact, so it stands out within a store or online showcase. From an environmental sustainability perspective, packaging also has a responsibility. Although plastic materials are the most commonly used in terms of cost and practicality, the significant environmental impact of their use must be considered, as 30% of plastic-based packaging is too complex or too small to be recycled. Is it therefore possible to achieve absolute sustainability? We discussed this on Beauty Horizon.